Effective Dental Practice MarketingHow not to waste money on things that don’t workMarketing is big business. So is advertising, but they are not the same. Much of both ignore commercial reality and each has a very high opportunity cost. Most of what dentists do in marketing is based on feel good moments - very little is done in promoting appropriate understanding of the market and the desired results. Marketing for marketing’s sake is expensive and often counter productive. Relationship Marketing is the way that dental practices grow and expand. Quietly building long-term relationships and using marketing plans and advertising for specific reasons and goals does work. Having patients buy your services or selling your business is all the same process. Plan it, understand it and you can make your practice marketable on many levels. Topics include
About the presenterDr Brad Wright is a dentist with 25 years clinical experience and the business knowledge and qualifications to help dentists develop a simple check-list of marketing in dentistry. Dr Wright is the Clinical Operations Manager at the University of Queensland Dental School and has presented widely in Australia on Management, Dental Sales and Marketing.
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Click here to register for this courseView course information in printable pdf formatDATEFriday, 7 May 2010TIMERegistration from 8.00am
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